Launching a new car brand is rare.
Launching the first car from Saudi Arabia’s first automotive brand is even rarer.

Ceer was revealing Exobot, its halo model in both sedan and SUV, and the job was to make the launch feel as significant as the moment deserved.

Designed by former McLaren design director Rob Melville, the cars gave us plenty to work with. Big proportions. Distinctive design. Falcon doors. Nice. Except for one problem.

With limited access to the cars, in one colourway, in one location, we had to build everything else around them. No pressure.

Working closely with the CEER team, we turned a very limited starting point into a complete launch world; building the visual language, assets and content system from the ground up.

New brand. New car. New rules.

The rulebook, rewritten.