In the US, Continental is known for tires, but our industrial portfolio is much bigger than that.
That’s the story our regional salespeople have told our distributors for years, face-to-face, over a beer. 
 
But with in-person sales calls on hold and customer retention at risk due to supply chain issues we needed to get more creative with our collateral.

The 1871 Beer Brochure. A German-American style lager made with Continental products in every step of the journey, from the field to our customers. 

Here’s to a refreshing sales brochure that went down smooth and easy. Prost!  

Cannes Lions 2022 - 1 x Shortlist