THE BEER BROCHURE

In the US, Continental is known for tires, but our industrial portfolio is much bigger than that. That’s the story our regional salespeople have told our distributors for years,  face-to-face, over a beer. 
 
But with in-person sales calls on hold and customer retention at risk due to supply chain issues we needed to get more creative with our collateral.

The 1871 Beer Brochure. A German-American style lager made with Continental products in every step of the journey, from the field to our customers. 

Here’s to a refreshing sales brochure that went down smooth and easy. Prost!  

Cannes Lions 2022 - 1 x Shortlist